Under only very rare circumstances should the web be self referencing.
Self Referencing Links
For example, here are some bad examples:
Instead, use:
Why? If someone has gotten to your website, they obviously know how to use links. You don’t need to tell them that it’s a link or that you need to click it.
Links should never need to specified that they’re clickable. Use standardized styles - different colored or underlined words/phrases are links.
Who cares? Google does, for one. Google reads what the links say, and then classifies those terms with your link. For example, “Please visit Dan Leveille’s Photography and Design Portfolio.” When Google sees that link, it remember the terms “Dan, Leveille, Photography, Design, Portfolio” that are in reference to www.dan-lev.com. Now when someone searches “Photography potfolio,” Google will display www.dan-lev.com a tiny bit higher in the search results. A few links will obviously not make a difference, but keep doing it and you’ll see a difference.
This is why searching “failure” on google used to return the White House’s biography of George W. Bush as the first result. It’s called a Google bomb, because so many people linked the site using the verbiage “failure.”
Self Referencing Pages
- Welcome to my website!
- This page outlines the uses of this product.
- Below is a list of links to other blog websites:
Instead, use:
- Dan Leveille’s Photography and Design Portfolio
- Product uses:
- Other blogs:
People know they’re on a website, or on the “product uses” page.
Never use “Welcome to”. People don’t need a welcome. Who cares? Google does. The terms in headings are very important in search engine optimization. No one needs a welcoming. What if they go from the contact page to the home page, they get welcomed again. That’s uneeded.